Social Fabric
Extended Reality Design /// Interaction Design /// Exhibit Design
An extended reality experience examining soccer jerseys as artfacts of social change both within and outside of sports.
Project Partner(s): Jing Gao
Project Roles: Concept Lead, Production Lead
Software Used: Adobe After Effects, Premier, Photoshop, & Illustrator
Description:
Social Fabric is an immersive, museum-style XR experience that investigates the deep connections between global soccer and socio-political structures of power. Centered around four specific soccer jerseys, the experience examines how sexism, racism, nationalism, and homophobia have shaped the history of soccer on a national and international level and how it continues to influence the sport’s present.
Each jersey serves as a narrative entry point and reveals how these issues manifest within the sport while also reflecting broader social systems beyond the field. The experience positions sport as both a mirror of societal values and a point of resistance. It highlights the sport’s capacity to reinforce inequality as well as its potential to generate visibility and drive social change.
Above - Final ExperienceAbove - Final ExperienceAbove - Final ExperienceAbove - Final Experience
Above - Case Research/Assets GatheringAbove - Digital SketchingAbove - Case Studies
Process:
Designing for museum patrons required translating complex socio-political themes into an intuitive spacial experience. Physical interaction and extended reality elements were used to layer information and guide engagement without overwhelming the viewer. Developing the project required balancing clarity and emotional impact while working across physical and digital media.
Through this process, the project strengthened my skills in experiential storytelling, collaborative design, and using interactive systems and technologies to communicate an engaging story.
Above - Visual Development